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Inspirational format helps garden centers maximize their potential.
For more than 100 years, Ball Horticultural Company has supported local retail businesses. Every year, Ball is excited to bring innovative products and programs to market, while improving existing lines. Now Ball combines these two values in a new, retail-friendly catalog format called Flourish!
Flourish! is a collection of some of the best plants from Ball Horticultural Company breeders and brands, and is carefully organized to help garden centers maximize their potential. Products were thoughtfully selected for Flourish! and chosen to inspire retailers as they help home gardeners take their gardens to the next level.
“Flourish! includes a broad selection of garden favorites and hot new plants as well,” says Bill Calkins, Ball Horticultural Company’s Business Manager for Independent Garden Centers. “It’s also filled with creative ways to encourage shoppers to put more plants in their carts each time they visit retail garden centers.”
In this new catalog format, designed the way retailers think about plants, Flourish! offers products for
- End cap programs
- Special promotions
- Early- and late-season series for extended sales
- Plants for water-wise landscapes
- Fun additions to the shade department
- New ways to think about traditional varieties, and much more.
“With Flourish! we will continue to help and support retail garden centers and their efforts to create excitement in the world of flowers,” says Calkins.
To view a downloadable PDF version of Flourish! visit www.ballhort.com/retailers. To request a mailed copy, contact Katie Rotella at krotella@ballhort.com.
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